The advancement of technology has to the improvement of various things that touches our lives, for instance, the advancement of technology has led to the evolution of the internet. Whereby the internet has so many users today compared to the past, the factor that has contributed to this is that computing devices have become cheap and more people can afford to purchase them. With the computing devices on their hands, people can easily access the internet which is full of resources. Also, the advancement of technology has brought about changes to how organizations are doing their marketing. Today we are in the digital generation, and our economies are no longer fueled by the availability of natural resources like mineral, but they are based on data. Earlier organizations would market their services and products using the traditional methods like raising billboards on the busy highways and which would be viewed by only those who used those highways. They would use promotions and create adverts that would run on the television and newspapers the advert would reach a few people while the companies used a lot of money.
Today due to the advancement of technology and the internet has so many users, companies and organizations have shifted to digital market which reaches more people, and fewer resources are used, click on this link for more: https://www.trigger.digital/blog/2017/10/28/mobile-in-app-advertising-what-is-it-how-does-it-work.
Most of the companies have their websites where they display information about their products, and anyone who has access to the internet can get that information without being limited by time and geographical area. If each company in the global has its website, it means that there so many websites which the search engine has to go through when an individual is searching for something. Every company desires to have their website at the top of the search, but at times the website gets outdated and may not appear at the top. The company will require the services of the search engine optimization company to get the website at the top, whereby the user can click it with their first click, learn more here. The search engine optimization company offer they services at a rate of pay per click where the company pays the search engine optimization company depending on the clicks done on that website. Also, they do the pay per view whereby the company pays per every view made by the user. Also, companies have taken advantage of the social media sites to do their marketing, through these sites they get to communicate with customer one on one which is easy to get fed backs. For more information about digital marketing, click on this link: https://www.huffingtonpost.com/roger-bryan/5-simple-digital-marketin_b_4816425.html.
